Contextual marketing is a form of marketing that takes into account the context of the customer's journey. This means understanding not only what the customer is searching for, but also the intent behind their search. Contextual marketing goes beyond keywords and takes into account the customer's entire search journey.
Some examples of contextual marketing include:
1. Personalized content: Offering content that is relevant to the customer's specific needs and interests.
2. Dynamic ads: Creating ads that change based on the customer's location, search history, and other factors.
3. Re-targeting: Serving ads to customers who have already shown an interest in your product or service.
4. Localized content: Creating content that is relevant to the customer's geographic location.
5. Social media: Using social media to engage with customers and create a connection with your brand.
Contextual marketing is an effective way to reach customers when they are most likely to be interested in your product or service. By understanding the customer's needs and providing relevant content, you can create a strong connection with your brand that leads to conversions.