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There are a few different ways that direct to customer businesses can function. The most common model is for the company to produce and ship the product themselves. This is the model used by companies like Everlane and Warby Parker.
Another model is for the company to partner with a manufacturer and ship the products directly to customers. This is the model used by companies like Bonobos and direct-to-customer mattress startups.
The last model is for the company to partner with a retailer and have the products shipped from the retailer to the customer. This is the model used by companies like Dollar Shave Club and BarkBox.
All three of these models have advantages and disadvantages. The most important thing for a company to do is to figure out which model makes the most sense for their specific product and business.
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