Inbound marketing is a holistic marketing approach that includes many different tactics, one of which may be paid advertising. Paid advertising can be a great way to generate leads and drive traffic to your website, but it’s just one piece of the inbound marketing puzzle.
Inbound marketing also includes content marketing, SEO, social media, and email marketing. All of these tactics work together to attract visitors to your website and convert them into leads and customers.
Paid advertising is a great way to get in front of your target audience, but it’s just one piece of the inbound marketing puzzle. If you want to be successful with inbound marketing, you need to use a variety of tactics to attract and convert leads.