What are the types of programmatic video?

There are several types of programmatic video advertising, each with its own benefits. The most common type is real-time bidding (RTB), which allows advertisers to bid on ad space in real-time. This type of programmatic video advertising is effective because it allows advertisers to target specific audiences and customize their bids based on individual preferences. Other types of programmatic video advertising include cost-per-impression (CPM) and cost-per-view (CPV). CPM allows advertisers to bid based on the number of times their ad is shown, while CPV allows advertisers to bid based on the number of times their ad is viewed.