Reputation affects companies of all sizes and all ages. Maintaining a solid, positive reputation can be just as hard as achieving it. You have to be committed to staying aware of the environment around your brand and ensure your brand is portrayed in a positive light.
The web is a vast place with a multitude of information across a variety of platforms, so it can be hard to manage your reputation if you’re not really sure where to start. For businesses, local directories such as Bing and Yelp! serve as a place to house basic information about your company, as well as reviews from customers. If a customer leaves a negative review, it can be hard to reverse the damage if it is not caught quickly enough.
Identifying any problems associated with your current strategy.
Working to rid your accounts of any troublesome negative comments or problematic listings.
Creating an active strategy to increase customer engagement and active relationship building.