Tactic Library

OTT/CTV

Programmatic
Updated:
April 11, 2022

80% of U.S. Households Own a CTV Device

Say goodbye to traditional TV advertising. With OTT and CTV advertising, you can target users that are streaming on their favorite digital devices while implementing a more relevant and targeted approach.

With more people trading out traditional TV for streaming services, our advertising strategies should evolve to continue to target them. OTT and CTV advertising works with devices such as Amazon Fire, Roku, Chromecast, etc. to serve video ads that are non-skippable and immersive, as well as allowing you to serve pre-roll and mid-roll advertisements within streamed content. Normally with traditional TV advertising, you can’t control which user gets served what ad. It could be completely irrelevant to their lives but they would still see the commercial or advertisement. However, with OTT, the ads are more catered to their interests and improve relevancy, eliminating the missed connection.

DEVICES

Reach binge-watchers and cord-cutters straight from their favorite devices.

  • AMAZON FIRE
  • APPLE TV
  • ROKU
  • CHROMECAST
  • PLAYSTATION
  • XBOX

NETWORKS

A variety of popular networks to help you engage with a unique audience.

  • A&E
  • CBS CNN
  • FOX NETWORKS GROUP
  • NBC
  • SLING TV
  • + MORE!

MULTI-FORMAT

Seamless integration helps you combine the impact of TV with the precision of Digital.

  • PRE-ROLL
  • MID-ROLL
  • IN-APP
  • IN-BROWSER
  • GEO-OPTIMIZED

ADDRESSABLE

Advanced geo-fencing capabilities built for localization and personalization.

  • NATIONWIDE ADDRESSABLE
  • INTENT-BASED
  • BEHAVIORAL TARGETING
  • DEFINED GEOGRAPHIC AREAS
  • DEMOGRAPHIC VARIABLES

PILLARS OF SUCCESS

  • Pre-Roll Advertisements
  • Omni-Channel Retargeting
  • High-Quality Content
  • Interactive Videos
  • Real-Time Performance Metrics

RESULTS YOU CAN EXPECT

  • Increased Brand Awareness
  • Relevant User Messaging & Ad Exposure
  • Detailed Reporting & Measurement
  • Greater Audience Reach

View WorkStart Your Project
No items found.