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Google & Yelp Reputation

April 11, 2022

Online Reputation Management

With billions of searches performed every day, having an online presence that represents your company accurately is an absolute necessity. What is displayed when your business ranks in a search is a potential client’s first impression of your work which can make or break a business opportunity. If the search performed yields positive information about your business and accurately depicts what they are looking for, they are more likely to engage. Alternatively, if there is negative information, or worse, no information about your business, chances are the potential customer will be lost quickly.

What is Online Reputation Management?

Online reputation management (ORM) is a proactive approach to ensure that positive and desired information appears on a search engine results page (SERP) when specific keywords are searched–for example, your company name or services.

Why is Online Reputation management Important?

When it comes to ORM, Google and Yelp are two of the most important platforms businesses will encounter. Through reputation management, Red Shark Digital marketing agency monitors and manages reviews from previous customers on Google Business Profiles. We also help you manage your responses and provide insight into how to effectively engage with your audience.

ORM is Essential for SEO

Proper and professional reputation management not only nurtures the user experience for your potential client but is also crucial for SEO. Through regular optimization of the profile, and weekly Google Business Profile (GBP) posts, you are able to communicate with Google and Yelp to correctly showcase your services to those searching for select keywords used in the content. Google’s algorithm is more likely to select and share a company that has an optimized GBP than not.

Rely on Red Shark Digital marketing agency for Your ORM

Red Shark Digital is a leading reputation management firm that focuses on optimizing your Google Business Profile and Yelp reviews in order to have your business appear in a favorable light. As one of the most reputable online platforms, Google has had a major impact on local SEO. If you’re not showing up prominently on Google search results pages, there’s a good chance that prospective customers aren’t finding you. Contact our team to ensure that your business maintains a positive digital footprint today.

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